New ways with wool
By ercol on 25 September 2017
Selvedge x ercol x Solidwool
Sustainable Design at the London Design Fair 2017
Bringing together two British design-led companies at the London Design Fair in September, the team behind the international textile magazine Selvedge unveiled an installation championing sustainability and natural products.
Selvedge has teamed up with furniture designer and manufacturer ercol and start-up Solidwool to showcase the Herdwick Svelto Stool in an installation that highlights a new way of working with wool, pairing it with ercol one of Britain’s foremost designers of wooden furniture.
Ercol and Solidwool have exclusively created thirty stools combining a solid oak under-frame and legs of the award-winning Svelto stool, designed and handcrafted in ercol’s Buckinghamshire factory, with specially created tops by Solidwool made from a composite natural material: sheep’s wool. The installation highlights how today’s designers are finding new materials that connect to British heritage.
Solidwool, a material pioneered by the young design duo Justin and Hannah Floyd, combines bio-resin with the fleece of Herdwick sheep to form an innovative new solid composite with an ethereal marbled pattern. The wool is sourced from Herdwick sheep, the iconic breed of the Lake District, whose wiry wool is challenging to weave.
At the London Design Fair this autumn, Selvedge will showcase the result of this collaboration with an installation incorporating the Herdwick Stools alongside the story of the wool, the sheep, the low environmental manufacturing process and why the use of alternative materials should be encouraged.
"When the London Design Fair invited Selvedge to create an installation for their project space, I wanted to draw attention to the new role textile material is playing in the built environment. I have long admired ercol’s ethos and when I was introduced to the work of Solidwool I knew I had an idea for a great product."
Polly Leonard, Founder of Selvedge.
"We are delighted to be involved with the project and given the opportunity to develop a completely unique, distinctive piece which not only incorporates a design aesthetic but most importantly reinvents an underused material and represents the importance of sustainability for modern-day living."
Edward Tadros, Chairman of ercol.